Quantity vs. Quality

Which would you rather have?  We’ve opted for quality.  What that means to you: we only work with a small number of clients at one time in order to deliver a very high level of personal service.  Meeting and exceeding your needs and expectations is critical to our business model, because most of our clients come from referral.  Clients who we’ve done a good job for in the past dictate our future success via repeat business and referrals.

Some agents/brokers have a huge team of junior agents and support people who share the workload.  Oftentimes, a client deals with several individuals with varying levels of experience, who specialize in some part of the process.  Sometimes this works great, but as you may recognize, there are many moving parts whose success heavily rely on the many other moving parts or participants. Many clients have expressed displeasure in this team approach for several reasons; they never know who to call for what, new people keep calling them all the time, things don’t get communicated as they should.

At Nordic Properties, we choose to stay small for a reason.  As husband/wife and broker/agent, we see each other every day, talk constantly, and collaborate continuously throughout our time of working with you. We have found over the 20-plus years of working together that we are a great team!  We know you will benefit from our focus on quality over quantity!

What About Fees?

Have you ever heard the phrase “You get what you pay for”? This motto holds true in most things in life. It is definitely true in real estate commissions. Historically, whenever home prices inflate, several discount brokerages emerge advertising a huge discount in fees. After all, why wouldn’t you want to save some money and pay less? Just because home prices are sky high doesn’t mean that real estate agents should earn more for doing the same job, right? Wrong!

When the market gets competitive, you need a seasoned professional to look out for your best interest, be experienced in knowing pricing strategies, and be able to negotiate the best deal on your behalf whether buying or selling. With a home purchase or sale being the largest financial transaction in your lifetime, do you want to cut corners in quality just to save a few dollars?

Many new agents get licensed in peak market times because they see the dollar signs in earning potential. Most discount brokerages advertise aggressively with the 1% commission fee during these peak times. New agents working for a discounted brokerage often get lots of leads because of heavy ad volumes. This scenario is a certain recipe for quantity over quality.  Are you really willing to take the risk?

What is a Senior Real Estate Specialist (SRES)?

The ever-increasing over-50 crowd presents unique opportunities and issues in the real estate arena.  Abundant choices in housing coupled with individual needs can make the real estate market very challenging.  An agent with the SRES designation is certified in their knowledge and expertise to assist this age group to maneuver the many real estate options that are now available. We offer the SRES distinction.

Older adults today lead an active lifestyle compared with previous generations. They’ve witnessed a technology explosion over their lifetime, and it’s probably been a long time since their last real estate transaction. They may have lived in the same home for decades, enjoying the comfort of familiarity and routine. Knowing when to make a change and finding someone who understands your needs is key to making a successful transition. A Seniors Real Estate Specialist is someone who:

  • Has knowledge, experience and compassion in dealing with senior issues.
  • Works first and foremost with the best interests of the client in mind.
  • Can suggest housing alternatives, including ones that may allow an aging parent to remain in the home instead of selling it.
  • Takes a no-pressure approach to the transaction and has a strong service orientation.
  • Will take the time needed to make a client feel comfortable with the complex selling process.
  • Understands the emotional demands a sale can make on a senior, and tries to minimize them.
  • Tailors the marketing of a home to the needs of an older client.
  • Can interact easily with all generations, including seniors, adult children and caretakers.
  • Is knowledgeable about local senior housing options and elder support services.
  • Have a wide network of other senior-focused professionals who can assist in tax counseling, financial and estate planning, and other aspects of the sale and move.